About PriceLows™ — Our Story
About PriceLows™ — Our Story
From Pop-Up to Purpose
It started the way the best businesses always do — with a simple idea and a folding table.
PriceLows™ was born in the heart of the neighborhood, at community pop-up sales where families gathered, browsed, and found real value without the big-box markup. The energy was electric. The need was real. And the mission became clear: give families more choice, more value, and more dignity in how they shop.
From those early pop-up roots, founder Thane Holland grew PriceLows™ from local community sales to a full online storefront, from sourcing to manufacturing partnerships, from a single vision to a thriving family-run operation. Thane didn’t chase trends. He chased purpose.
Who We Are
(Picture w/ son Torren Holland; future President, CEO, pro fisherman, astronaut, doctor, dog trainer, social worker, zoologist, plumber and/or rockstar) 😂
Thane built PriceLows™ on a belief that the way you treat your team reflects the way you treat your customers. A present and loving father, community builder, and entrepreneur — Thane’s vision has always been simple: strong families build strong communities.
PriceLows™ is a family-run business — and we mean that in every sense of the word. Our associates don’t work weekends. Full stop. We encourage every member of our team to go home, be present, coach the little league game, cook dinner, and show up for the people who matter most.
Strong Parents make Happy Homes. Happy Homes make Happy Communities. Happy Communities make Happy Economies.
That’s not a slogan. That’s our operating philosophy.
Built for Families. Run by Families.
Every product we carry — for The Home. The Yard. The Garage. — is selected with one question in mind: Would we buy this for our own family?
We don’t stock products we don’t believe in. We don’t cut corners on value. And we don’t forget where we came from — the neighborhoods, the pop-ups, the communities that gave us our start.
We Honor Those Who Serve
PriceLows™ has deep respect and gratitude for the men and women who sacrifice so that the rest of us can live freely and safely. We are proud to offer exclusive verified savings through GovX ID to:
Thank you for your service. Your sacrifice is never forgotten.
You serve together. We honor you together.
You run toward what others run from. We salute your courage.
Thank you for keeping our communities safe, day and night.
You show up in our worst moments. We are grateful.
Your dedication saves lives and holds families together.
Your service keeps our communities and country running.
You shape the next generation. That is everything.
Our Promise
We are not the biggest retailer. We don’t want to be. We want to be the most trusted one — the one your family comes back to because we’ve never let you down.
- Put family first — ours and yours
- Offer real value without compromise
- Respect our team the way we respect our customers
- Give back to the communities that built us
- Honor those who serve and protect
Thank you for shopping with us. Thank you for being part of the PriceLows™ family.